Trends
& Insights
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Global Consumer Confidence, Concerns and Spending 2nd Quarter 2009
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, led by BRIC markets (Brazil, Russia, India, China) and Asian countries. According to a Nielsen Global Consumer Con dence Survey, conducted in 281 markets in June 2009, Global con dence rose to 82 – an increase of 5 points (from 77) from March – spurred by renewed consumer optimism and stock market gains in BRIC markets and key Asian countries. |
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Consumers and Happiness: A Global Nielsen Report
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer’s lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer’s spirits and confidence. |
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Nielsen Online Access Panels and Esomar Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen’s approach to managing its branded online access panels, designed and managed to support Nielsen research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues. |
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Consumer Confidence December 2008
In the latest findings from the Nielsen Global Consumer Confidence Survey covering 521 markets and over 26,000 online consumers, Nielsen looks to uncover how consumers globally are coping with the ups and downs and what measures they are taking to ensure their financial future is secure. |
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Consumers and Nutritional Labeling
Nielsen’s survey has found that around a quarter (24%) of the world’s shoppers always check the nutritional information on the package and 37 percent will check when considering purchasing a product for the first time. |
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